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Sequoia Realty and Rick Ferris Recognized as one of the Top Firms and Salespersons in Northeast Ohio

Local Commercial Real Estate Broker Earns Power Broker Award For Seventh Year

Mentor, OH – June 9, 2009 – Sequoia Realty, Lake County’s leading commercial brokerage firm, is proud to announce that for the seventh year, Sequoia Realty Corp., as a company and Rick Ferris, personally, have both been recognized by CoStar Group, Inc, and were presented with the 2008 CoStar Power Broker Awards for sales transactions and retail leasing.

CoStar is the leading provider of information services to commercial real estate professionals in the United States, United Kingdom, and France.  Sequoia was measured against all the commercial real estate brokers in the Cleveland area and ranked based on total sales transaction volume for 2008 as reported to CoStar.

Sequoia Realty accomplished this prestigious achievement with one of the leanest staffs in the contest.  Additionally, Sequoia Realty is the only commercial real estate company, and Rick Ferris the only agent, in Lake County to achieve this CoStar Power Broker distinction.

“Even in a tough economy, it is possible to make sales happen.  You need to work a little harder and be a bit more creative.  We are pleased to have created outstanding results for our clients!” stated Rick Ferris, President of Sequoia Realty. "The Rick Ferris team is committed to only providing the highest quality of service to our customers. This positive reputation has allowed us to continue to be the commercial real estate agency of choice for Northeast Ohio entrepreneurs," he concluded.

Established in 1990, Sequoia Realty Corp. is Lake County’s only real estate brokerage firm to focus exclusively on the sale, lease, and auction of retail, office, industrial and investment property.  For further information, please call 440-946-8600 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.SequoiaRealty.com.

 

Quick Turn- Around for Short-Term Tenant Proves Good for all Involved

MENTOR, OH – August -When some think of commercial real estate it’s often the multi-million dollar skyscraper in a big city vision that comes to mind. Lake county agency, Sequoia Realty Corp. feels everyone’s entitled to the same “royal treatment.” Recently they combined their Crile Rd. client’s need for a tenant with the quick placement need of B.R. Knez Construction and made a great connection.

“Knez Construction’s growth has them currently building a new facility,” explained Marketing Director Linsey Jasinski, “but in the meantime they needed a place to continue doing business.” “We helped them lease 2,290 square feet in a flex building we have listed in the beautiful Gristmill area.” Jasinski also commented on the owner’s generosity in that they even built their short-term tenant a sidewalk to help accommodate their needs. Sequoia worked in corporation with Realty One in this transaction.

Sequoia said the 8023 Crile Rd. location still offers 10,000 square feet of professional office/flex space over two floors. “There’s a lot of exciting growth in this area and this property has a lot to offer,” added Jasinski.

Established in 1990, Sequoia Realty Corp. is Lake County’s only real estate brokerage firm to focus exclusively on the sale, lease, and auction of retail, office, industrial and investment property. For further information, please call Rick Ferris at 440.946.8600 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.SequoiaRealty.com or www.RealtyNEO.com.

 

Growing Information Technology Company Moves Up and Out in Willoughby

MENTOR, OH – August 2008 Sequoia Realty Corporation helped an up and coming IT firm find a larger location that can accommodate their growing business.

“Neothink, LLC needed more office space so we showed them 29010 Chardon Rd. in Willoughby,” said agent Anita Ferguson. “It was a great fit and they did a build out as well which gave them a like new residence for their expanding company.” Sequoia worked in corporation with Gatto Group Inc.

Neothink, LLC is a Microsoft Registered Partner that specializes in small business solutions. They recently moved from their Euclid Avenue location to their new 2,340 square foot facility in Willoughby Hills.

Established in 1990, Sequoia Realty Corp. is Lake County’s only real estate brokerage firm to focus exclusively on the sale, lease, and auction of retail, office, industrial and investment property. For further information, please call Rick Ferris at 440.946.8600 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.SequoiaRealty.com or www.RealtyNEO.com.

 

Know your limits, then ignore them

It doesn’t happen often, but while I was writing my book Let Go of Whatever Makes You Stop, I was awakened in the middle of the night with this thought, “Don’t live within your means.”

Even though it was 4:30 a.m., I was so excited about this idea that I awoke my wife and began to “preach” to her for several minutes.  (She said the idea was great, but she really needed her sleep).

What do I mean when I say, “Don’t live within your means.”  I believe we should act bigger, believe larger, and associate higher.  Your outlook determines your outcome.  So make your plans BIG.

Read more...
 

5 Mindsets to Revolutionize Your Privacy

A mindset is a way of thinking about something, not just a one-time action item that goes away once it is completed. For the best results, incorporate the suggestions below into your everyday thinking. Make the items in bold your habits of privacy, not a “to-do” that you perform and promptly forget.

Corresponding Identity Theft Jujitsu moves are in all caps.

1. Stop

STOP giving away pieces of your identity until you understand where the information is going, what it will be used for and how it will be protected. Don’t give it away – to random people asking for your wallet during a speech, over the phone, in response to an email (even from your bank), in exchange for a 10% discount at a retailer, for a chance to win a contest or even to people you trust - until you verify its use and safety. Your default answer should be “NO!” until you understand the risk.

 

2. Monitor

By monitoring the different pieces of your identity, you will catch identity theft before it turns into a nightmare. By BLOCKING small cases of theft from becoming full-blown fraud (like my two cases), you will save yourself a great deal of time and money.

.. Action 1: Monitor Your Credit. You are entitled to 3 free copies of your credit report every year (one from each Credit Bureau) when you visit www.AnnualCreditReport.com. Consult Appendix B in Stolen Lives to learn how to read your credit report and use it to BLOCK the worst forms of theft.

.. Action 2: Monitor Your Identity. Monitoring your credit only covers about 25% of identity theft. Your identity can also be used to commit crimes (Character Theft), avoid immigration laws, take out “pay-day” loans and drain health and retirement benefits (Benefit Theft). In addition, your identity can be bought and sold over the internet at identity clearinghouses.

I strongly recommend that you monitor all of these possibilities with a product like CSIdentity. I use CSIdentity because it monitors much more than most services, costs very little, is used by banks, credit unions and the U.S. Government and includes $25,000 worth of recovery insurance if your identity is ever stolen. The last time I checked, they had a special promotion code that gives you a 20% discount on the service (about $10 per month after the promotion). The promotion code was CSIDfriend (case sensitive). In the interest of disclosure, I do not receive any money if you sign up for this service. Learn more at www.CSIdentity.com.

 

3. Go Paperless

Paper documents (mail, bank statements, checks, trash, etc.) account for over 90% of stolen identity documents (the rest is digital information). When you remove (STOP) these documents from circulation, you significantly lower your risk of identity theft. Going

Paperless is a 3 step process:

.. Action 1: Bank Online. Move your banking and brokerage account access online. As long as your computer is protected (Chapter 7 of Stolen Lives), banking online, paying bills online, reading statements online and storing sensitive documents on your computer is an excellent way to lower your risk of identity theft. It STOPS sensitive documents from being stolen out of the mail, off of your desk and out of your filing cabinet and LOCKS them behind a password-protected computer. Online account access has also been proven to speed up detection of fraud and drastically lower your out-of pocket costs.

.. Action 2: Shred Everything. STOP throwing sensitive documents in the trash without CHOPPING them. To learn about types of shredders and for examples of what documents to shred and what to keep, please refer to Chapter 7 of Stolen Lives.

.. Action 3: LOCK it up in a SentrySafe. Every physical identity document you decide to keep (i.e., those that you neither Stop nor Chop) should be LOCKED up in a locking filing cabinet or fire safe. Better yet, buy a SentrySafe Stackable Filing Cabinet and protect your files from thieves and fire all at once. They cost about $150 and can be purchased online (generally with Free delivery) at OfficeMax.

 

4. Opt-out

When you opt-out, you notify corporations and organizations to STOP sharing your personal identifying information (Name, SSN, Driver’s License #, Account #s, etc.) with other companies, organizations or individuals. The less your information is shared, the less it exists in databases that can be breached. From today forward, every time you speak with someone who handles your identity, think “Opt-out!!” and ask them to remove you from all information sharing.

Example: Do you receive financial junk mail like pre-approved credit card offers? They are a significant source of identity theft because they allow thieves to set up credit cards (and other forms of credit) in your name without your knowledge. You can STOP this type of junk mail.

.. Action: Opt-out of receiving pre-approved credit offers by visiting www.OptOutPreScreen.com or by calling 888-5-OPTOUT. Once you’ve completed this step, begin opting out of ALL information sharing on every account you have (bank, brokerage, mortgage, utilities, phone, etc.) For details, please refer to Chapter 5 of Stolen Lives.

 

5. Freeze Access

There are many ways to freeze access to your identity. When you freeze access, no one is allowed into your accounts (credit file, credit cards, banking, brokerage) without a password. The most powerful example of freezing access is to lock or freeze your credit file.

.. Action: Freeze Your Credit. When you freeze your credit file, no one is able to set up a new account using your credit profile unless they have your personal password. This makes it very hard for a thief to set up a credit card in your name (like my business partner did), to buy a house or car in your name (like my first thief did) or to abuse your credit in other ways. This is a very strong method of BLOCKING major forms of credit theft. To see if your state has a Credit Freeze Law, please visit

www.ThinkLikeASpy.com and click on the link that refers to credit freezes.

 

3 Business Mindsets

1. Laptop Jujitsu

Stolen laptops account for a major source of corporate data theft. Apply Jujitsu to your laptop just like you did to your wallet. STOP carrying data that you don’t need on your computer at that time. CHOP or destroy hard drives (digital shredding) before donating or disposing of a computer. LOCK your laptop up physically (carry it with you when travelling, lock it in a safe in hotel rooms) and LOCK it up digitally (passwords and encryption software like PGP).

2. Office Privacy Audits

Check to see what customer data, employee records and intellectual capital is flowing out through the trash, dishonest employees or vendors, unprotected wireless network connections and unprotected internet access (i.e., those that lack a firewall).

3. Hiring Policies and Practices

The number one threat to your business in terms of serious data theft comes from the people you hire and give access to your sensitive business information. Background checks, proactive privacy implementation and suggestive compliance monitoring are a good start.

For help training your team on any of these Mindsets, please contact me directly at 800.258.8076.

Written By:

John Sileo

 


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Sequoia Realty Corp • 7464 Mentor Ave • Mentor, OH 44060
Phone: 440.946.8600 • Fax: 440.953.4500

info@sequoiarealty.com